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Wed, 24 Sep 2008

Marketing Drivel

This morning, I looked at a can of bathroom cleanser and noted the following words at the top -- "Club Size". They were in red on a bright yellow band. Obviously, these were meant to grab my attention while the container was sitting on the shelf in the market and cause me to want to by that brand and size. But, what do they mean, "Club Size".

Is this enough for an entire club (organization) of people to use collectively?
Can I use the can to club (hit) an intruder determined to track dirt into my sparkling clean bathroom?
Can I clean an entire club (disco) with this single can of cleanser?

Drivel, meaningless words designed to sell the product -- somehow -- with no real world meaning.

posted 07:24 [/Words] permanent link