Sat, 18 Jul 2009

Icon for Today

Because it's hot here, I get out in the morning to walk. I have noticed that the early morning icon is the bicycle and trashbag full of aluminum cans. But the REAL icon for our times is the person with the cell phone stuck to their ear. You see them in all sorts of places across all social strata, age groups, and ethnic groups. Usually, they're talking really loud as if everyone needs to hear their conversation.

posted 10:37 [/bloids] permanent link

In the News . . . Social Networks

Another celebrity death in the news, Walter Cronkite, probably the best news anchor ever. Not as much chatter about him. I suppose it's because he was last active in the 80's and didn't produce music videos! And speaking of chatter . . . I saw an article about movie producers using the social networking sphere to promote their pictures. It seems that the instant nature of environments like twitter, mean that impressions of initial viewings of films are spread instantly. I suppose, given cell phones, that impressions can make the tweets while the picture is on. It appears that these have a major impact on the picture's success. Nothing more powerful than word of mouth (or rather word of click, I suppose). To see how this works, you only need to search for Harry Potter on Twitter. 27 messages arrive while the page was loading! I wonder how this marketing will take place? Will there be planted tweeters who flood the social network sites with fake posts extolling the movie? Will competing films dis the competitors. Sheesh! Seems like more to watch out for in the net!

posted 08:17 [/Thoughts] permanent link