Sat, 03 Apr 2010

Gadget Sites = Apple P.R.

Today, the iPad is released. For months, any site involving gadgets has been an Apple P.R. extension. Today, they become the advertising arm for Apple. It will be iPad this and iPad that and iPad the other thing. For those of us who can't afford one or who really don't see the use for one, it's a drag. But then most of these sites exist because of the constant stream of material from the gadget manufacturers and this is just another example. Perhaps it's a little extreme, but Apple is good at marketing their elegant devices. After all, it's big business 300,000 units at $600/unit, plus all the apps. Almost equals a day of the war in Afghanistan and Iraq. But, seriously, it's a big thing and a continuing income stream for Apple, and, oh yeah, the gadget sites that we visit to learn about these things.

posted 08:51 [/Technology] permanent link