Wed, 07 Jul 2010

A RADIO Photographer!?

This morning I heard an interview with a National Public Radio (NPR) PHOTOGRAPHER. That's right, a radio photographer. It shows the interconnectedness of the various media formats. Here, a photographer is employed for the NPR website. The page on which the photographer's work is displayed is called "The Picture Show". It's interesting that the comments on the page -- mainly from people who grew up in this interconnected media world -- see nothing unusual about a radio photographer. They take it in stride that NPR will have an associated website and would probably find it strange if they didn't have a photographer, videographer of otherwise connect their audio stories to visual media.

What does this say for everyone? To me it says present your message in as many and varied ways as you can. Use one medium to drive people (customers) to other media where you can maximize the monetization of your product.

posted 06:51 [/Media] permanent link

Thu, 20 Aug 2009

Turning Words Around

I heard a story this morning about an athiest group which put signs on busses:

Don't believe in God? . . . You are not alone

Their point is that there are others who don't believe in God. But their simple statement got me to thinking that these same words could be interpreted differently by someone with doubts.

This could mean:

Don't believe in God? . . . You are not alone . . . God believes in you and is here

Just because you don't believe in God doesn't mean that he isn't waiting for you. All you have to do is open your heart/mind to the possibility . . .

posted 07:31 [/Media] permanent link

Sun, 17 Jun 2007

Sunday Morning Television . . .

I'm normally not up very early on Sunday mornings and, even less frequently, turn on the television. By early, I mean before 6:00 AM (yeah, I know, but it has been hot and I haven't been sleeping much lately -- a different blog). I wanted to find some news, but rather than go directly to one of the local channels or CNN, I decided to click around and see what was available. I was struck by the number of paid programs at that hour. I really wonder how many people are watching at this hour. Let's say you get up early like me. Do you say, "Wow! I think I'll look for a better exercise machine or diet method or steam wrinkle remover". Or you are just ending your Saturday evening and you and your date decide to watch a little sales effort after a night of dancing . . . hmmm . . .

These programs are generally remakably silly. Does anyone really suppose that someone will sit for 30 minutes listening to a sales pitch? I suppose that these might be the same people who go to the state fair to see the mop salesmen. And I guess that you can take whatever form of entertainment you wish.

One other thing struck me. We have a cable service which displays the name of the program when you click to a new channel. Most say Paid Program, but others actually have a program title. This means that you might not realize that the program you are watching is a very long advertisement and sit and watch something thinking that it is a new or entertainment program. Not much chance for most of us since these programs are really inane and provide a real example of pressure sales.

Needless to day, I found some headline news and soon turned off the TV to sit here and write this early in the morning.

posted 07:21 [/Media] permanent link